Donor management is never easy no matter how easy it may seem; there is always some information that you will need to get and some that you will need to impart in order to learn some of the best ways of it.
In the many things about donor management the one that counts to be the most important of all is improving fundraising and getting into the skills of it all for the best results. Here in this article are the ways you need to follow and imbibe to improve the fundraising program for your nonprofit or church.
1. Be Transparent with Your Donors – Though this might seem like an obvious point, it is usually the one that is most ignored, and the most important of all. What is important about transparency is your donors being able to trust you with all – from your plans to our ideas and ideologies. Also, this is an important point to note because only when they trust you will they be able to steward their money well and you must be able to show them you are doing so. By ‘transparent’ we mean both financial and program transparency.
Financial Transparency: You might not be considering financial transparency to be an important point but this should definitely be on your list of important things. It is considered important to release a note time to time which would show how you are allocating your funds, but your donors are not going to sit and read through that long document. Make sure you give your donors an easy way to digest how you are investing their money. Create a graph, chart, infographic etc. And if it looks like you spent more in say, fundraising, than expected, explain why. Your donors love your mission and giving them a peek behind the curtain creates a sense of belonging and teamwork.
Program Transparency: Program transparency is all about the IMPACT. If you can show your donors the impact their money has made in changing the lives of those you’re serving or where the money has impacted, you can be sure you’ve done your thing right. Create annual reports showing the graphs of how far you’ve come with the support, meanwhile mentioning exactly where you want more changes and where you’re striving to achieve more.
2. Optimize our Donor Experience – Your donors shouldn’t be there for just one years or only a period of time, and that is possible only if you manage to optimize the donor experience convincing them that there are things that’ll help you stay in contact for more than one donation period. Try personalization (which definitely does no longer mean just hey and the first name); it is always recommended to stay in touch with the donors through emails, letters and phone calls. You can segment based on last gift amount, last gift date, a specific campaign – anything. And then create fundraising messaging around each category.
3. Audit Your Systems – Thought this is not important? Wrong!!! One of the most important points to be considered to improve fundraising is to audit your system – audit on your end – use the right set of tool and the right techniques. Keep the audit impartial and keep it clear – this will help you understanding how far you’ve come with your fundraising program and exactly how far you will be able to go with it.
Fundraising for churches, charities and non profits is the thing that does the most benefit and an increase in the finds over a stipulated period of time is exactly what they’re striving for. It is therefore recommended that you use these set of tips mentioned above and create a draft accordingly of you new ideas and plans for an increase in the funds.
Category Archives: Business
Preparing for Cyberspace
While cyber security is an important issue for boards, it has not always been top of mind. Because a major corporation like Equifax had a breach in its IT system, many companies are rethinking how to secure cyber security.
Boards around the world are examining the Equifax case to determine how to best secure their organizations valuable information stored in their IT systems. So who is responsible? Since the CEO has stepped down, it is apparent he was being held accountable. However, where was the board of directors?
In today’s world of cyberspace, corporate boards have to think about more than governance, CEO compensation and strategy.
As it stands, it is in the board’s best interest to ensure the company is not exposed to debilitating risks. Companies have workplace safety standards and sexual harassment policies to mitigate lawsuits. They even have disaster recovery plans in the event of natural disasters or occurrences like the World Trade Center plane crash. These plans and policies are in place to keep business running smoothly and perpetually. It protects customers and employees.
However, with sophisticated computer hackers around the world, it is no news that computer systems and valuable information can be breached and stolen. There are hackers who breach computer systems as a business. They ask for ransom in the amount of tens of millions of dollars. If it is not paid, they threaten to release the companies secure information, which sometimes could contain private email communication from top executives.
While many enterprises as large as Equifax may have disaster recovery plans for their physical operation, they may not have the same plan for cyber breach. The disaster recovery policies would include immediate action steps based on size of the breach, who made the breach, what information was taken, were company smart phones breached, what to communicate to employees, the public and shareholders as well as other important factors.
In some cases, it may make sense to inform the FBI. In other cases, it may be better to pay the ransom. The challenge with calling the FBI is that the hackers could be in countries like Russia. In Russia, the FBI may not pursue them. Why? Because the Russian government is always looking for good hackers. If the FBI exposes the hackers in Russia, the government may hire them, which can present long-term problems for the US. When it comes to paying ransom, it’s tricky. If you pay, they may hack you again as though you are an ATM machine. If you don’t pay, they may expose confidential information. These are also the kinds of challenges that directly involve the board.
What’s most important is that the board is talking about cyber security before there is a problem. There should be constant audits of the cyber security system to mitigate any risks. In addition, as a board, they should hold the CEO accountable for that security. Furthermore, there should be clear policies to guide the board and the executive team on how to handle the various moving parts in a delicate situation. Boards with disaster recovery plans and high accountability with the CEO are more likely to be forward thinking about cyber vulnerabilities and proactive about updating the security system.
Maintaining Healthy Relationship With Office Colleagues
As an employee, you will be spending maximum hours of a day at the workplace. In a professional world, as contacts expand, it is equally important to build a good relationships with co-workers. Since company environment will always be a mix of people from various backgrounds, getting along with all of them can seem a herculean task. Employers today want individuals who are good at building relationships, communicating efficiently and gel well with the team. Here are ways using which you can build healthy relationships with colleagues and develop better association with them.
Learn more about your colleagues
Get to know more about your colleagues by asking them about their dreams and values. You can have open conversations with them during coffee breaks and learn about their background, knowledge or skills they own. Observe what type of conversations they prefer and encourage sharing of new ideas in the group. Invite them for a team lunch or an outing to build the right camaraderie and foster relationships.
Have mutual respect
When you are working in a team, allow every member to share his/her thoughts on a particular topic. It shows that their opinions are given the same value as much as of others. This facilitates creativity among the members and helps to build strong relations right from the root as a courtesy is expected to be followed.
Communicate effectively
Be professionally honest and positive when you talk to others. Even if you are pressing a point during discussion, be ready to listen to what others want to say as they might bring out a different perspective on the topic. Never have a ‘know it all’ attitude or be arrogant in front of co-workers. Also, if you have initiated a discussion, encourage others to participate in it.
Be a helper
It might happen that a colleague is staying beyond the work hours or showing up early to complete a project. You can try to help him/her in ways that are possible without jeopardizing your own assigned task. If you are a giver, then there will be greater chances of receiving help when faced with a problem. This is one of the most appreciated qualities in an employee and goes a long way in building successful relations.
Avoid being part of a group
One should try to mingle with all employees at the workplace rather than sticking to only people who fall in your age group. Do not be consistently with people who are in your vicinity or have similar interests. Try to branch out to various employees and get on a comfort level with them. In this way, you can learn more from experiences and avoid being biased. As a result, you will not feel alienated in unexpected situations.
Become trustworthy
When you start working in an organization, you are expected to deliver projects on time and even meet critical deadlines. At such times, how you manage responsibilities and handle targets would be important. You can try collaborating with other colleagues who have expertise on that subject for help. However, if due to certain circumstances you are unable to meet the target, or will be missing the completion date, communicate the same to the concerned person along with a valid reason.
Show appreciation
If you have received help from other to accomplish a task, do not forget to thank that person and give him/her due credits. Praising your colleague and speaking positive things about him/her can go a long way in building healthy relationship with fellow workers.
Connecting with your co-workers and building healthy relationships with them bring out the best in you and also give job satisfaction. Maintain a polite and cheerful attitude at the workplace. If you are on friendly terms with your colleagues in the office, then it acts as a support system, which can help in boosting your performance.